From his humble beginnings in LA to the complexities of navigating a career constantly in the spotlight, Russ has surrounded himself with family and friends who are trustworthy and loyal. Essential to maintaining a successful career and incredible life, the people closest to him are the ones who keep him grounded and inspired. Embodying trust, faith and loyalty, the Jordan Why Not? Zer0.4 'Trust & Loyalty' draws inspiration from the symbolism of the colour blue as a reminder to remain true to those most important to you.